Challenge

The main goal of the project was to design the user interface (UI) and user experience (UX) for the Allemoto.pl mobile application, enabling users to easily browse, compare and purchase cars using advanced AI techniques.

Scope of work

Research and analysis

• Market research was carried out, analyzing users' preferences and behaviour when purchasing cars online.

• Competitive analysis was performed to identify best practices and existing development opportunities in the available user experience.

Requirements definition

• The main business and user goals of the application were determined.

• Key features have been identified, including the use of AI techniques to suggest car models.

Interface Design

• Wireframes and user interface prototypes were created, taking into account intuitive navigation and clear data presentation.

• An interface has been designed to easily browse through different car models and personalize suggestions based on user preferences.

Implementation of AI techniques

• A recommendation system has been implemented that suggests car models based on the user's search and purchase history.

Testing and optimization

• Usability testing was conducted with users to assess the app's ease of use and the effectiveness of AI recommendations.

• Iterative adjustments were made based on user feedback and data analysis.