Challenge

Did the implementation of the new version of the website have a negative impact on the business indicators of a successful online car sales platform? This was the main challenge in the context of UX/UI design for a growing e-commerce platform.

Product discovery

• Team workshops were conducted to determine the main business and user goals of the project.

• A product journey map was developed, taking into account the stages from entering the website to completing the purchase.

• A set of assumptions and requirements was created that were to be implemented during the design process.

• Market research and customer data analysis were conducted to develop accurate user persona profiles.

• Key customer needs, preferences and goals were identified to be taken into account when designing a new shopping path.

• Vision design and mapping techniques were used to better understand customer needs and find creative ways to meet them.

• Data regarding user behavior on the website was analyzed to identify areas for further optimization

• Analytical tools were used to monitor business metrics and assess the effectiveness of the new purchasing path.

Designing the shopping path

Conceptual Workshops

• Workshops were organized with the participation of the design team to generate ideas for innovative solutions.

Interface Design

• A new user interface was developed to be more intuitive and attractive to customers.

Creation of the Design System

• Repetitive user interface elements were identified and uniform components were developed for them.

• Styling rules such as colours, typography, and margins are defined to ensure consistency throughout the application.

• Extensive system design documentation was developed, including descriptions of the components, their application and use in the project

• The design system was made available to the development team to facilitate implementation and maintain consistency in the interface.

• The focus was on improving navigation, content readability and presentation of products and benefits.

• Great importance was attached to the intuitiveness of the choice of model or form of financing

Testing and optimization

• Usability tests were conducted with real users to assess the effectiveness of the new design.

• User feedback and suggestions were collected and used to make iterative corrections and improvements.

Handoff of designs to the dev team

• Detailed design documentation was created, including interface, interaction, and component specifications.

• Requirements for responsiveness, availability and integration with existing systems were defined.

• Regular contact and support was provided for the development team during implementation.

• Design resources such as CSS styles, graphics, and component libraries are provided to facilitate the development process.