Methodology

The redesign process was based on a structured approach, utilizing principles of product design and user-centered design (UCD).

Research Phase

• Conduct internal organizational research to understand the purchase journey, strengths, and weaknesses of customer service

• Analyze user behaviour data to identify key usability issues and areas for improvement.

• Competitive analysis to compare against industry standards and identify best practices.

Strategy Phase

• Conduct a discovery phase with stakeholders to understand the main project assumptions.

• Define clear user personas representing different segments of the target audience.

• Establish design principles focusing on simplicity, readability, and ease of use.

• Create user journey maps to visualize the ideal path users will take to achieve their goals on the platform, which was purchasing their dream house project.

Design Phase

• Collaborate with stakeholders and users to define information architecture and website structure, ensuring logical content and product organization. Iterative design of sketches and prototypes to visualize layout, navigation, interactions, and test prototypes.

• Apply principles of responsive design to ensure a consistent experience across different devices and screen sizes.

• Use visually appealing elements, including high-quality images, readable typography, and intuitive icons, to improve aesthetics.

Testing Phase

• Conduct usability testing sessions with representative users and stakeholders to gather feedback on prototypes.

• Iteratively refine the design based on user feedback, focusing on problem-solving and optimizing user paths.

• Accessibility feature testing to ensure compliance with WCAG guidelines and improve accessibility.

Implementation Phase

• Collaborate with development teams to smoothly integrate design elements into the existing platform infrastructure.

• Provide detailed design specifications and guidelines to facilitate implementation and ensure fidelity to the design vision.

• Conduct thorough quality testing to identify and resolve any errors or inconsistencies in the final deployment.