Project goals

• Redesign of the user interface to improve the customer shopping experience.

• Creating a consistent and attractive visual identification of the brand that will reflect the uniqueness and values of Asian products.

• Increasing customer engagement through more effective presentation of content and products.

Operating range

• I started by conducting an e-commerce market analysis and competitor research to identify trends and best practices in the industry.

• I conducted a UX audit of the existing website

• I used the collected data to develop a design strategy and to create a store customer persona, which allowed the interface to be better tailored to the users' needs.

• I designed a new interface for the online store, taking into account the principles of UX/UI design and the needs and preferences of users.

• I took care of a clear navigation structure, clear product categories and ease of shopping.

• I tested the new store interface through user research to verify its accuracy and understandi

  ng among potential customers

• I developed a new logo, colors, and graphics that reflected Asian culture and aesthetics, while attracting the attention of customers.

• I created a coherent set of visual elements aimed at strengthening brand recognition and building customer trust.